Lose weight with your own online personal trainer
Crash diets fail because they don't fit your life. Your coach builds a simple plan around your week, with the foods you enjoy still on the menu, and checks in every week so the weight comes off and stays off.
50% off your first month
14-day money-back guaranteeCancel any time, no contract
- Qualified coach: Level 3 Personal Training
- 14-day money-back guarantee
- Cancel any time
- Secure payment: card, Apple Pay, Google Pay
Is this you?
Anyone who wants to lose fat and actually look lean — not just lighter — without giving up their life. Men and women, any age, any starting point.
What you'll achieve
- Lose fat steadily while keeping (or building) muscle
- Eat in a deficit that fits your life, not a punishing crash diet
- Avoid the plateau-and-rebound cycle with weekly adjustments
- Keep your energy and training performance through the cut
Individual results vary with your starting point, consistency and how closely you follow the plan. These are the outcomes the programme is built to drive, not a guarantee.
Everything you need, nothing you don't
Personalised calorie & macro targets
A deficit calculated from your real expenditure and activity data, adjusted as your weight trends down.
Muscle-protecting training
Strength-focused programming so the weight you lose is fat, not hard-earned muscle.
Weekly trend reviews
We look at weight trend, steps, sleep and recovery — not single-day noise — and adjust accordingly.
Habit & adherence coaching
Practical strategies for eating out, travel and busy weeks so the plan survives real life.
How we get you there
- 1
Measure
We establish your real maintenance calories and current activity from your data, not a generic formula.
- 2
Set the deficit
Your coach sets a deficit large enough to progress but small enough to be sustainable and performance-preserving.
- 3
Adjust weekly
As your weight trends and activity change, we recalibrate calories and training to keep fat loss steady.
Lose Weight — your questions
How fast can you safely lose weight?
A sustainable, muscle-sparing rate is usually around 0.5–1% of bodyweight per week. We target the fastest rate you can hold without losing muscle or stalling — and adjust it from your real progress rather than promising an unrealistic number.
Will I lose muscle while losing fat?
Not if it's done right. Adequate protein, strength training and a moderate deficit preserve muscle while you lose fat — that's exactly what the programme is built to do.
How many calories should I eat to lose weight?
It depends on your maintenance level, which we calculate from your real expenditure. Our maintenance-calorie and macro calculators give you a starting estimate; the programme dials in the exact number.
Do I have to give up the foods I enjoy?
No. We coach a flexible approach built around your preferences — adherence beats perfection, and a plan you can stick to is the one that works.
Plan it with your numbers
Calorie Target Calculator
- Maintenance (TDEE)
- 2740 kcal
- Daily deficit / surplus
- -548 kcal
Estimated change: -0.5 kg per week.
Related guides & tools
Other programmes
Start your Lose Weight plan today. 50% off month one.
Your own online personal trainer and a plan made for you. 14-day money-back guarantee, cancel any time. Twelve weeks from now you'll be glad you started today.